Overview. Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Taking an audience-centered approach is important because a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner.Whereas demographic characteristics describe the “facts” about the people in your audience and are focused on the external, psychographic characteristics explain the inner qualities. Although there are many ways to think about this topic, here the ones relevant to a speech will be explored: beliefs, attitudes, needs, and values. Focus on audience demographics such as age, gender, sexual orientation, education, religion, and other relevant population characteristics to analyze the audience. The depth of the audience analysis depends of the size of the intended audience and the method of delivery.15 វិច្ឆិកា 2012 ... Demographic Audience Analysis. The aim of demographic audience analysis is ... Other qualities relevant to your speech? e.g. business leaders ...Chapter 5 Title. Audience Analysis. Audience Analysis. When you consider all of the pertinent elements defining the makeup and demographic characteristics (also known as demographics) of your audience. 5 categories of audience analysis. 1. Situational analysis. 2. Demographic analysis. Operations Management. Operations Management questions and answers. Thomas was preparing a speech about the future of Social Security. Which demographic audience characteristic has the most bearing on the material Thomas should choose for his speech? a. age b. sex c. size d. religion e. heterogeneity Q13. During her speech about alcohol …In a positive sense, the demographic characteristics tell you what might motivate or interest the audience or even bind them together as a group. In a negative sense, the demographic characteristic might tell you what subjects or approaches to avoid.Terms in this set (14) A _____ is a direct examination of people to gather information about their ideas and opinions on a topic. Calvin is preparing to give a speech in his personality development class. He wants to know if the members in his audience smoke or not. However, he does not want to ask them directly because he wants his speech ...The demographic characteristics of an audience include important factors such as age, location, gender, income, job title, and more. When defining demographic audience analysis, we cannot ignore that audience demographics exist outside of business and marketing. Speechwriters, public speakers, and even pastors think about audience ...In speech communication, we simply call this “doing an audience analysis.” An audience analysis is when you consider all of the pertinent elements defining the makeup and demographic characteristics (also known as demographics) of your audience (McQuail, 1997). From the Greek prefix demo (of the people), we come to understand that there are ... demographic characteristic? Age 6. When giving a speech about the use of interrogation techniques on terrorists, it would be most important to determine audience members': Attitudes 7. A sense that something is right/wrong, good/bad, or fair/unfair is a(n): Value 8.The 1950 US Census was the first census to be conducted after World War II and is an important source of information about the demographics of the United States at that time. The census provides a snapshot of the population, including age, ...Approaching Audiences. If I can get you to laugh with me, you like me better, which makes you more open to my ideas. And if I can persuade you to laugh at the particular point I make, by laughing at it you acknowledge its truth. – John Cleese. When choosing a topic for your persuasive speech, it is crucial to consider the composition of your ...In today’s highly competitive business landscape, understanding your target audience is crucial for the success of any marketing campaign. One powerful tool that can provide valuable insights into your potential customers is demographic dat...asks for a breakdown of demographic informa- tion, or the characteristics shared by your audience members that allows them to be categorized, for example, by ...Study with Quizlet and memorize flashcards containing terms like 1. When your textbook describes public speaking as a form of empowerment, it means that public speaking is a. a way to manipulate people. b. a way to make a difference in something we care about. c. a way to make everyone see things through our frame of reference. d. a way to …Audience Analysis. At the heart of any speech is the audience. While audience analysis does not guarantee against errors in judgment, it will help you make good choices in topic, language, style of presentation, and other aspects of your speech. The more you know about your audience, the better you can serve their interests and needs.Accounting. Accounting questions and answers. 13) Taking one characteristic of a group or person and viewing that as the whole of what the person or group is" is the definition of a) Audience analysis b) Stereotyping c) Psychographic characteristics d) Totalizing 14) If you were giving a speech on the need for labor unions to be strong in ...True. Plagiarism refers to both the intentional and unintentional presentation of someone else’s words, ideas, or intellectual property as the speaker’s own. True. A detailed list of consulted sources is referred to as a database. False. The _______ statement conveys the central idea or core assumption about your topic. thesis. As Jill ...Study with Quizlet and memorize flashcards containing terms like What are the benefits of opening a controversial speech with a noncommittal position, A classroom audience, In a traditional classroom which of the following are the recommended ways to find out about audience characteristic and more.For an analysis of audience demographics for a speech, focus on the same characteristics studied in sociology. Audiences and populations comprise groups of people represented …7. Multiple-choice. Stereotyping is creating an oversimplified image of a particular group of people by assuming that all members of the group are different. 8. Multiple-choice. People have a tendency to be concerned above all with other people's values, beliefs and well being. 9. Multiple-choice. Audience is the group of people together in one ...all of the above. All communication events include. a source and a message. The fear of public speaking. is widespread. The modes of persuasion used to appeal to an audience called. rhetoric proofs. Study with Quizlet and memorize flashcards containing terms like Benefits of public speaking do not include, Factors that distinguish public ...The next few demographic characteristics are more personal and may not seem important to your speech topic, but then again, they may be the most important for your audience. Sexual orientation, usually referred to by the letters LGBTQ (Lesbian, Gay, Bisexual, Trans-gendered, Queer), is a characteristic not listed in speech textbooks forty years ...2/26/2020. 100% (2) b. The outward traits or characteristics of the audience "Taking one characteristic of a group or person and viewing that as the whole of what. the person or group is" is the definition of a. Stereotyping b. Totalizing c. Audience analysis d. Psychographic characteristics Feedback b.Step-by-step explanation. Demographics are the classifiable characteristics of a given population. Examples of demographic characteristics include age, race, gender, ethnicity, religion, income, education, home ownership, sexual orientation, marital status, family size, health and disability status, and psychiatric diagnosis.In speech communication, we simply call this “doing an audience analysis.” An audience analysis is when you consider all of the pertinent elements defining the makeup and demographic characteristics (also known as demographics) of your audience (McQuail, 1997). From the Greek prefix demo (of the people), we come to understand that there are ...In a positive sense, the demographic characteristics tell you what might motivate or interest the audience or even bind them together as a group. In a negative sense, the demographic characteristic might tell you what subjects or approaches to avoid.Demographic segmentation is a precise form of audience identification based on data points like age, gender, marital status, family size, income, education, race, occupation, nationality, and/or religion. It’s among the four main types of and perhaps the most commonly used method.Overview. Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Taking an audience-centered approach is important because a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner.Heterogeneous- a mixture of different types of people and demographic characteristics within a group of people. Homogeneous- a group of people that are very similar in many characteristics. Psychographic Characteristics- the inner characteristics of the audience; beliefs, attitudes, needs, and values. Beliefs- statements we hold to be true.From the Greek prefix demo (of the people), we come to understand that there are detailed accounts of human population characteristics, such as age, gender, education, occupation, language, ethnicity, culture, background knowledge, needs and interests, and previously held attitudes, beliefs, and values.Benefits of Understanding Audiences. When you are speaking you want the listeners to understand and respond favorably to what you are saying. An audience is one or more people who come together to listen to the speaker. The audience may be face to face with the speaker or they may be connected by communication technology such as …audience analysis. examining and looking at your audience first by its demographic characteristics, then by their internal psychological traits. demographic characteristics. the outward characteristics of an audience. stereotyping. generalizing about a group of people and assuming that because a few persons in that group have a characteristic ...The _____ speech purpose expresses exactly what the speaker wishes the audience to get from the speech. a single, declarative sentence The thesis statement, the theme or central idea of a speech, should be expressed asIn speech communication, we simply call this “doing an audience analysis.” An audience analysis is when you consider all of the pertinent elements defining the makeup and demographic characteristics (also known as demographics) of your audience (McQuail, 1997). From the Greek prefix demo (of the people), we come to understand that there are ... time, size of audience, location and occasion. 5 important Nonverbal Audience Cues (121) 1 Eye contact. 2 Facial Expression. 3 Movement. 4 nonverbal responsiveness. 5 verbal responsiveness. Study with Quizlet and memorize flashcards containing terms like demographics, open ended questions, close ended questions and more.6. Speak only if you can. Improve on the silence. Which of the following is the process a message goes through when it is received and interpreted ? Source. Encoding. Receiver. Decoding. Study with Quizlet and memorize flashcards containing terms like To inform, to persuade, and mark a special occasion are the three types of?, When we refer to ... Mar 2, 2021 · Start a Free Trial. 4. Sympathetic. This audience is willing to listen and wants to be there. They can be interested in your topic, excited to see you talk (you might be a well-known figure in your speaking field), have an emotional attachment – these people are the easiest to persuade. For an analysis of audience demographics for a speech, focus on the same characteristics studied in sociology. Audiences and populations comprise groups of people represented …In today’s hyper-competitive business landscape, understanding your target audience is crucial for developing effective marketing strategies. One powerful tool that can provide invaluable insights into your customer base is demographic data...Which of the following is a demographic characteristic of a speech audience? age. interest. size. attitude. Multiple Choice. Please save your changes before ...[1] This chapter is dedicated to understanding how a speaker connects with an audience through audience analysis. This analysis comes through 1) the situational analysis, (2) the demographic analysis, (3) the psychological analysis, (4) the multicultural analysis, and (5) the topic interest and prior knowledge analysis.Below are more detailed descriptions of demographic and psychographic factors in audience analysis. Demographic Factors. Demographic factors are aspects of an …What was true about demographic characteristics—and even what was considered a demographic characteristic—has changed in the last 50 years. What follows is a listing of 11 of the more common demographic characteristics that you might use in understanding your audience and shaping your speech to adapt to your audience. all of the above. All communication events include. a source and a message. The fear of public speaking. is widespread. The modes of persuasion used to appeal to an audience called. rhetoric proofs. Study with Quizlet and memorize flashcards containing terms like Benefits of public speaking do not include, Factors that distinguish public ...how much each individual demographic characteristic is likely to influence the audience’s re-sponse to a given topic. The response of the audience to your speech will also be influenced by the audience’s psy-chology. The psychology of the audience reflects the prevailing moods, attitudes, and feelings of the individual audience members.3 techniques to gather info about your audience. Survey, Interview, Considering and Observing. Situational characteristic. a factor in a specific speech setting that a speaker can observe or discover before giving the speech. Examples include audience size, time, location, forum, and audience mobility. audience size. 2020. 9. 10. ... Audience analysis is an integral part of speech preparation. What is ... Demographic audience analysis includes taking in factors such as age ...What was true about demographic characteristics—and even what was considered a demographic characteristic—has changed in the last 50 years. What follows is a listing of 11 of the more common demographic characteristics that you might use in understanding your audience and shaping your speech to adapt to your audience. a persuasive speech attempting to convince an audience that global warming does exist is a. proposition of fact. a persuasive speech on assisted suicide being immoral and unethical is an example of. a proposition of value. a persuasive speech on community college being something that should be free in all US states.audience analysis. examining and looking at your audience first by its demographic characteristics, then by their internal psychological traits. demographic characteristics. the outward characteristics of an audience. stereotyping. generalizing about a group of people and assuming that because a few persons in that group have a characteristic ...Thoughtful audience analysis allows the speaker to adapt all presentations to the needs of their specific audience and situation. Audience analysis is categorized into three types: demographic, psychographic and situational analysis. Demographic analysis addresses who your audience is in terms of age, race, religion, education, income ... 5. When speaking to a (n) organized, passive, selected, pedestrian audience, the speaker must first gain the audience's attention. a passive audience: Listens to speeches in order to accomplish other goals. For these audience you should select an interesting topic and help your listeners understand its relevance to their lives. 6.Which of the following is a demographic characteristic of a speech audience? physical setting cultural background attitude toward the speaker knowledge about the subject 9OeP> Scanned with CamScanner 17. A speech that sounds spontaneous to the audience no matter how many times it has been rehearsed has a strong quality.It is important for speakers to keep in mind _____Related to gender and sexual orientation to betterReflect the full range of human experience. Fluidity. In addition to factoring in the audience size and physical setting of the speech a ________Audience analysis also considers how the audience feels about the speech topic. Situational.The next few demographic characteristics are more personal and may not seem important to your speech topic, but then again, they may be the most important for your audience. Sexual orientation, usually referred to by the letters LGBTQ+ (Lesbian, Gay, Bisexual, Trans-gendered, Queer/Questioning), is a characteristic not listed in speech ...4 points. Question 13. According to your textbook, the first thing a speaker needs to do in the introduction of a speech is to. identify the topic of the speech. tell the audience his or her name. get the interest and attention of the audience. preview the purpose of the speech. explain the speech assignment. 4 points.Regarding structures of speech, this is as repetition of consonant sounds. value. This type of claim attempts to establish worth, merit, or the importance of something. pathos. Feeling of emotion. onomatopeia. Regarding structures of speech, this is when the word sounds like the raw sound. power and prestige.Key Points. Individuals who grow up at the same time are a generation and often share many of the same experiences as others of the same age group. They exhibit a set of shared values, beliefs, and attitudes that are …A (n) is a specific type of speech made to honor the memory of people after their death. rate of speech. which of the following is not a demographic characteristics. the audience's existing knowledge on topic, the purpose of the gathering, the time available for your speech, the size of the audience. in addition to your audience's likes and ...a. demographic audience analysis b. psychological audience analysis c. background audience analysis d. situational audience analysis. e. descriptive audience analysis. a. demographic audience analysis. As Amanda analyzed the audience for her speech about organic foods, she focused on such things as their gender, age, and cultural background.An audience analysis is a process used to identify and understand the priority and influencing audiences for a SBCC strategy.The priority and influencing audiences are those people whose behavior must change in order to improve the health situation. A complete audience analysis looks at: Socio-demographic characteristics such as sex, age, …Demographic factors are personal characteristics are used to collect and evaluate data on people in a given population. Typical factors include age, gender, marital status, race, education, income and occupation.b. demonstrating proximity. A learning style is the way a person prefers to receive: c. information. When an audience finds that a speech is relevant, it means that they consider the information in the speech: d. important. To summarize a main point and move on to the next main point, you should use: a. transitions.* c. demographic d. preliminary e. descriptive 66. If you were giving a persuasive speech to a general audience on the issue of illegal immigration, the most important factor to consider when analyzing your audience would probably be its a. size. b. gender. Your audience is sending non-verbal cues that tell the speaker through actions that the audience is no longer attentive to the message. There are several non-verbal cues the audience may send ...Step-by-step explanation. Demographics are the classifiable characteristics of a given population. Examples of demographic characteristics include age, race, gender, ethnicity, religion, income, education, home ownership, sexual orientation, marital status, family size, health and disability status, and psychiatric diagnosis.List and explain the various demographic characteristics used to analyze an audience. Define the meanings of attitudes, beliefs, values, and needs. Diagram Maslow’s …Key Takeaways. Demographic audience analysis focuses on group memberships of audience members. Another element of audience is psychographic information, which focuses on audience attitudes, beliefs, and values. Situational analysis of the occasion, physical setting, and other factors are also critical to effective audience analysis.5. When speaking to a (n) organized, passive, selected, pedestrian audience, the speaker must first gain the audience's attention. a passive audience: Listens to speeches in order to accomplish other goals. For these audience you should select an interesting topic and help your listeners understand its relevance to their lives. 6.Key Terms. audience: One or more people within hearing range of some message; for example, a group of people listening to a performance or speech; the crowd attending a stage performance. audience analysis: A study of the pertinent elements defining the makeup and characteristics of an audience. Audience-centered: Tailored to an audience.2/26/2020. 100% (2) b. The outward traits or characteristics of the audience "Taking one characteristic of a group or person and viewing that as the whole of what. the person or group is" is the definition of a. Stereotyping b. Totalizing c. Audience analysis d. Psychographic characteristics Feedback b.Mobility. The degree to which listeners move around during a speech. Stationary Audience. An audience that will be relatively motionless, either standing or sitting, and captive while listening to a speech. Mobile Audience. An audience that is not bound to sit or stand for the duration of a speech. 1. Audience Size.First, the rhetorical situation is a complex of persons, events, objects, and relations. The complex of persons includes speakers and audiences. Events include important and historic instances of speech and speech-making. Objects include the symbols gathered by speeches, what those speeches reference, and the speech’s effects.Audience Analysis. At the heart of any speech is the audience. While audience analysis does not guarantee against errors in judgment, it will help you make good choices in topic, language, style of presentation, and other aspects of your speech. The more you know about your audience, the better you can serve their interests and needs.Which of the following does your textbook discuss as major factors in demographic audience analysis? A) education, cultural background, and interest in the topic: B) physical setting, religion, and audience size: C) gender, age, group membership, and sexual orientation: D) social status, ethnicity, and attitude toward the topicAudience analysis includes consideration of demographic information, such as the gender, age range, marital status, race, and ethnicity of the people in your audience. Another, perhaps less obvious, demographic factor is socioeconomic status, which refers to a combination of characteristics including income, wealth, level of education, and ...In a positive sense, the demographic characteristics tell you what might motivate or interest the audience or even bind them together as a group. In a negative sense, the demographic characteristic might tell you what subjects or approaches to avoid.Terms in this set (22) 1. What steps in the process of audience adaptation that we have defined, According to your textbook, by seeking to create a bond with her audience through e, Several members of her audience feel dismissed and overlooked, as Tori’s speech does , Overview Audience analysis involves identifying the audience and, The _____ speech purpose expresses exactly what the speaker wishes the audience to get from the speech. a sin, * c. demographic d. preliminary e. descriptive 66. If you were giving a persuas, A voluntary audience gathers because they want to hear the speech, attend the event, or participate in an event. A c, Chapter 5 Title. Audience Analysis. Audience Analysis. When, In today’s highly competitive business landscape, u, Terms in this set (54) Factors in a specific speech s, By Perrine Juillion / February 20, 2020. Demographics. The dem, Whereas demographic characteristics describe the "fac, Demographic segmentation is a precise form of audience identification, Which of the following does your textbook discuss as major facto, Knowing the time limit for a speech does three things for the speaker, Knowing the time limit for a speech does three things for the speak, What was true about demographic characteristics—and eve, It is important for speakers to keep in mind _____R.